Juni

This was a fashion branding project created as part of my BA. I chose to look at childrenswear since it wasn't something I had previously explored. I looked at a range of trends using WGSN and decided to go with a floral theme, inspired by the Swedish celebration of Midsummer. I did a lot of research into the traditions surrounding Midsummer to create a collection that paid homage to the holiday in a respectful way. I also did a lot of market research to create a brand that would appeal to my target audience.